Rebadged Disasters: Dodge La Femme - Latest Cars 2013

A car built just for women, the La Femme turned out to be more insulting than anything else. It is a well-documented fact that automakers have at times been breathtakingly condescending to women. We tend to see this in the form of absurd advertising, but there was once a time when Chrysler decided to build a car just for women. This car was the Dodge La Femme, a rebadged Dodge Custom Royal Lancer turned into a disaster of a vehicle and then painted pink. The idea for the car came from a pair of show cars in 1954. These were called La Comte and La Comtesse.


Source: Carbuzz