Kia to Launch Rear-Drive Coupe? - Fast Cars News

Kia is reportedly keen on building up some enthusiasm for its brand with a new sportscar and hot hatch. Though many of Kia's models offer compelling alternatives to their (often more costly) Japanese rivals, the brand lacks charisma. For that, a company like Kia needs a halo model - something to drum up excitement and bring customers into showrooms. And to that end, Kia is said to be working on a new rear-drive sportscar. The development was revealed to Autocar magazine in speaking to Kia's CEO Hyoung-Keun Lee, who pointed to the Kia GT concept revealed at the Geneva Motor Show last year as the template.


Source: Carbuzz