German Luxury Trio Counts High on Two - Lateral Plans for its India Expansion - Asian Cars

The German Luxury trio of BMW, Audi and Mercedes is boarding on a bilateral plan to augment its sales counts in India. With an aim to sparkle new year, all the three auto giants are on one hand aspiring to develop more models locally making them more price competitive and on the other, are planning to import more new products to make the brand’s charisma alive among public.

 
In the race of implementation of this plan, BMW is talking the lead. A total of three products will be launched from BMW’s stable next year. Moreover, the auto group is aiming to assemble flagship 7 Series sedan at the Chennai plant from next year and will launch the all-new compact hatchback 1 Series from the same plant after this.

 
To counter the adverse sale effects in April to October period, BMW is also planning to launch a new version of its X1 SUV, which is currently being assembled in Chennai in January 2013. However, second half of 2013 will witness next generation of the 7 Series and 1 Series hatchback.

 
Similar to BMW, Audi, which is in neck to neck competition with BMW is also planning to assemble its compact SUV Q3 next year and will introduce the new version of its vastly admired Q5 SUV. While new R8 PI coupe is likely to come, company is also hopeful to launch Audi S6 sedan in India

 
Well Mercedes Benz, which is wadding the segment with slow sales volumes, is also geared to increase its market share. The auto group is also betting high on recently launched compact crossover B Class and will drive A Class hatchback in 2013. Next in the list is planning to assemble new GL Class SUV at Pune plant of Mercedes Benz India.

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