The prospectiveness of Indian market can be assumed in the manner that gradually all the auto groups are planning to make this nation, a hub for exporting their cars to abroad markets. As of now, it is Ford, the US auto giant, which is aspiring to sell India developed products in more than fifty countries in near future. Moreover 40 percent of Ford’s engines out of 6 lakh units, soon to be developed with the functioning of Sanand facility in Gujarat will also be exported in overseas markets.
Taking the chair of President and Managing Director of Ford India from tomorrow itself, Mr. Joginder Singh remarked that company is very much delighted to make India an export hub. The small car Figo, which has been exported to 35 countries, is now planned to be exported in 50 markets in coming future. Moreover, auto group will also deliver new compact SUV EcoSport, to be launched next year in overseas markets.
As it is already out that in addition to active Chennai plant, Ford India is investing $ 1 billion to establish its second facility in the country, And with this new production site, the collective vehicle congregation capacity of Ford India will go beyond 4.4 lakh units per year. About asking Ford’s future plans in India, Singh said that though even after 17 years of its entrance, Ford carries a miniscule market share, with the plans of launching 8 new vehicles and expectation to come up with great things, company aspires to witness a momentous shoot in its market share. Additionally, elevated production capacity and prolonged dealer network will help company to see hasten growth in coming time.
As currently automotive industry collects 40 percent sale volumes from Tier II and III cities, Ford will also focus in those areas while moving ahead.
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