Nissan Evalia to Dance on Musical Jingle, TVC Released - Asian Cars

Recently launched iconic Nissan Evalia MPV (Multi-Purpose Vehicle) from Nissan Motor India is soon going to be part of a musical campaign that will explore Evalia’s pioneering features & elegant moves through music. Offering new value and a new concept to customers, Nissan Evalia will be promoted with an innovative TV Campaign (TVC) themed “Evalia Moves like Music” across all leading news and entertainment channels.

 
The new TVC aspires to offer a whole new dimension to Nissan Evalia and is shot with an aim to highlight some of the ground-breaking features of Evalia like maneuverability in crowded city roads, better performance, ease of parking, generousness and a supreme fuel efficiency of 19.4 kmpl. The advertisement will showcase an emotional bonding between the consumer and the vehicle through a delightful blend of classical and contemporary music.

 
Inseminated and designed by TBWA, India, this creative TV campaign flaunts six brilliant present-day Indian music celebrities namely Sunidhi Chauhan, Anushka Manchanda, Andrea Jeremiah, Swanand Kirkire, Shantanu Moitra, and Vijay Prakash presenting their awe inspiring melody to this awesome TV ad. This 1 minute advertisement is directed by Chak de India fame, Shimit Amin and is composed by well known Indian film music composer, Clinton Cerejo.

 
The ad displays popular playback singers enjoying their city ride in the new Nissan Evalia and interim composing & buzzing the pleasing melody hassle free; signifying the uninterrupted comfort that Evalia offers amidst chaotic city traffic. TVC jells up well with the theme of ‘moving like music’ and does full justice to it. It will be aired tonight across all leading advertisement mediums.

 
Hover Automotive India’s Sales & Marketing Director, Mr. Nitish Tipnis addressed on the TVC and said that their center theme displays different issues tackled by commuters and their solution that Evalia can bring with its innovative features and smart compact styling. The idea was to correlate Evalia with humans and thus, the musical theme, which has no boundaries, was chosen.

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