Mahindra Eyes to Acquire Stake of Aston Martin - Indian Cars News

The Utility vehicle major Mahindra & Mahindra seems working very aggressively to purchase stake in the British luxury sports car brand Aston Martin with an INR 2,210 crore bid. Though Aston Martin’s stake sale is subject to a huge competition with Mahindra and Italian private equity group InvestIndustrial undergoing the biding race, yet with an INR 2,210 crore offer for Aston Martin, Mahindra is likely to take the lead.

 
As proposal of InvestIndustrial also brings with it a technical partnership with German automaker Daimler, so it is quite clear that InvestIndustrial bid for Aston Martin is superior to Mahindra’s bid. Perhaps this is the reason, why Mahindra has lipped tight on the issue despite having higher bid than InvestIndustrial. Both the bidders are currently bidding for a 50% stake in Aston Martin, which is now held by a Kuwaiti investment group called Investment Dar.

 
If look at past biding history of Mahindra and InvestIndustrial, Both of them have appealing and winning acquisition history. While Mahindra acquired South Korean SUV maker Ssangyong, InvestIndustrial purchased Ducati, which had been sold to Audi for a profit. Few years ago M&M also took over electric car maker Reva and an Indian two wheeler maker, Kinetic Engineering. Coming back to Aston Martin deal, both the bidders said to have their different personal reasons. While Mahindra is eying Aston Martin’s technical know-how, InvestIndustrial is likely to take Aston Martin to later sell it for profit.

 
Well if Mahindra could purchase Aston Martin’s stake, it will be the third iconic British brand to be controlled by Indian automakers after Jaguar & Land Rover acquired by Tata Motors.

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