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TIGER PRODUCTIONS
Like other automakers, BMW is hoping to one day become a leader in the burgeoning electric vehicle market. In an effort to get more consumers behind the wheel of its EVs, and to boost its Eco-friendly credentials, the company is launching of DriveNow, a unique premium car-sharing service which features a fleet of BMW ActiveE all-electric vehicles.
With the help of Urban Mobility, BMW is bringing 70 of its EVs to the streets of San Francisco. The automaker believes that the service will help address a number of urban challenges, including traffic congestion and the need for smarter, greener parking systems. With an estimated 505,000 vehicles in San Francisco and only 448,000 parking spaces available, BMW sees the City by the Bay as the perfect venue for this new venture.
“The BMW Group is more than a premium car company, it is also focused on developing and delivering new services to help meet the increasing need for flexible mobility solutions in our cities,” said BMW Group board member Dr. Ian Robertson. “The premium car-sharing service DriveNow and parking solution ParkNow will help meet that demand in San Francisco and, ultimately, in other cities. Our introduction of these services in San Francisco represents BMW’s commitment to encouraging the development of new mobility options that will reduce emissions and congestion and improve the quality of life for San Franciscans.”
In addition to the DriveNow car-sharing service, SF drivers can also participate in ParkNow, an online mobile parking service that enables users to pay for parking in advance, with guaranteed access and clearly defined rates. Customers can search for parking using ParkNow’s mobile app or website, reserve, pay and then be navigated directly to the parking facility, reducing time spent looking for parking, as well as emissions.
These new ventures are a prelude to BMW’s all-new i sub-brand, which will be focused on developing sustainable premium mobility solutions. The automaker has also formed BMW i Ventures, a venture capital company created to fund budding technology companies working to solve mobility challenges in the world’s most densely populated cities. Investments also support the development of infrastructure for plug-in electric vehicles, like those that will be available in BMW showrooms soon.
Through all of its various product initiatives and joint-ventures, BMW is clearly focused on long-term thinking and responsible action. If DriveNow proves to be successful, expect to see it expanded to other regions.
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