Car Tip: Nissan India to Launch 10 New Models by FY 2015-16 - LatestCarsWallpapers.com

<img class="alignleft" style="margin: 8px;" title="Nissan Logo" src="http://www.carzy.co.in/blog/wp-content/uploads/2012/08/nissan.jpg" alt="" width="200" height="133" />Anticipating the potential of Indian automotive market, Japanese auto giant Nissan is betting big here with an aim to grab 8% market share globally. The carmaker is expected to introduce a total of 51 models globally by 2015-16, among which 10 models including Datsun brand will be launched for Indian market. Moreover company has plans to expand production in India, either through establishing new plants or continuing with the existing plant at Chennai.

 
As emerging BRICS markets are growing, so expanding operations here is the key to accomplish the goal of 8 per cent global market share for the company and it is aiming to have 60 per cent of its total global sales to come from these promising markets by FY’16 against just 40 per cent in FY07. The automaker sold 4.67 million units globally in year 2011 and now working to have 6.7% market share with sales of over 5.3 million units.

 
Nissan Motor Co Corporate Vice-President (Africa, Middle East and India) Toru Hasegawa said that company is looking at all the segments in India. Where Datsun will cover small car segment, Nissan has SUVs and range of products in its portfolio to build brand image in the country. From the Datsun brand, two products would be launched in India, Indonesia and Russia while one would be unveiled after three years of launching these products, he added. Further it is also quoted that Datsun brand will be sold under same sales network as Nissan. Initially it may be sold from same showroom with Nissan, though later with volume expansion, Datsun can have separate showrooms.

 
Talking about further expansion plan, Hasegawa quoted that once the Chennai facility reaches its four lakh capacity (annual) then company will decide whether it needs to build another unit or strengthening the existing plant will be sufficient for the operations. In India, Nissan is targeting to have about two per cent market share, which will be twice from last year and the next step would be to grab 3 per cent in 2013, he further said.

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