Seinfeld and Leno Vie for the First Acura NSX

There’s been a slew of clever new super bowl ads lately, but the latest spot for Acura might just be the best. The commercial features comedian, and loyal Porsche collector, trying to become the very first owner of the next-generation NSX. Sadly, Seinfeld ends up taking a backseat to none other than Jay Leno.

 
Acura isn’t expected to begin selling the NSX until 2015, but auto enthusiasts are eagerly awaiting its arrival. Over the years there has been plenty of talk about its successor, but the on-again, off-again project has delayed its arrival. Luckily, the car is finally on its way, which is why Acura was willing to spend millions of dollars producing a Super Bowl commercial to keep enthusiasts swooning.

 
“Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive,” said Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup.”

 
Check out the video below to see the spot in its entirety.
 

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