Toyota adds design-oriented Persona trim to Prius - Auto News

While the automaker has not released any images of the Persona Series Special Edition, it has confirmed that a trim-exclusive Black Cherry Pearl paint color will be available in addition to standard black and Blizzard Pearl white shades.

Inside, the Persona-fied Prius gains dark SofTex leather-like upholstery with red stitching, a SofTex-wrapped steering wheel and dark-tinted chrome tirm around the gear shift lever and on the door panels.

Toyota is pricing the Prius Persona Series Special Edition at $27,890, including a mandatory $760 destination charge. That means the special design package is priced somewhere between the mid and range-topping retail Prius models.

For 2013, all Prius models see a $200 price bump, which puts the Prius Two at $24,960, the Prius Three at $26,525 and the range-topping Prius Four at $29,195.

The fleet-only Prius One lists for $23,975.

Toyota also confirmed that its larger Prius V five-door increases anywhere from $100 to $155, depending on trim level. A Seaglass Pearl paint color is the only change of note to the Prius V. The new last year Prius Plug-In's $32,760 base price is unchanged.
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Source: Leftlanenews