Mercedes Benz Aspires to Have 40% Product Range under Rs. 25 lakh by 2015-16 - India Cars News - LatestCarsWallpapers.com

After facing huge rivalry from its two top contenders BMW and Audi in India, the German auto giant Mercedes is on spree to regain number one position in Indian car market. For this purpose, auto group is in process to introduce sub Rs.20 lakh models in the country. As per company officials, Indian premium segment in the range of Rs.20 lakh-30 lakh is currently witnessing good growth figures as compared to the above priced luxury car segment that is facing flat growth. So it is the time when Mercedes should come with less pricey luxury vehicles.

 
According to sources, company is expecting to drive remarkable volumes in India by 2015-16 and seeks to have around 40% of its product range to be priced below Rs. 25 lakh in next 5-10 years. This aspect seems more accurate and defined from the statement of company’s Managing Director and CEO, Mr. Peter Honegg, who exclaimed that the German luxury brand Mercedes will not eliminate the case of introducing sub Rs. 20 lakh vehicles in the country.

 
Peter Honegg further said that upcoming model A- Class of the company could possibly be priced in this range and in addition to this; a sports utility vehicle based on the A-Class platform will also be launched. In 2011, Mercedes-Benz’s sales enlarged by 27.69 per cent to 7,430 units from 5,819 units in 2010 and this year too company will sum up its accounts with similar number of sale figures, he added.

 
Though globally, Mercedes desires to regain the number one position by year 2020, but in India, it will fight for the number one trophy much ahead of it. By 2015-16 Mercedes India will have a complete range of products from premium to luxury, Honegg said. When asked about the borrowing of smaller engines from French car giant Renault, he added that this might be considered in future, however nothing has been decided yet. Company’s current endeavour is to stay gainful in times of severe pressure from unfavourable currency fluctuations and economic slowdown that has forced the firm to hike the prices twice by a total of 4-5 per cent in 2012.

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