Suzuki Reveals New Kizashi Super Bowl Ad

Super Bowl ad space is usual snapped up by large auto brands like Audi, Honda, and Hyundai. But this year, Suzuki is jumping into the mix to promote its Kizashi sedan.

 
Entitled “Sled,” the new ad will be the second consecutive ad Suzuki has run during a Super Bowl. This time around, the ad will highlight the premium features and unique all-wheel-drive prowess of the 2012 Kizashi sport sedan.

 
“We are delighted to celebrate our successful 2011 sales year with an 11 percent increase, by once again showcasing the personality of the Suzuki brand and our award-winning Kizashi sport sedan on advertising’s biggest stage,” said Jeff Holland, director of social media, American Suzuki. “The Kizashi’s all-wheel-drive performance and luxurious interior make it the perfect choice for those looking to upgrade their ride.”

 
To produce the ad, Suzuki worked with advertising agency Siltanen & Partners. It’s been developed to show the the exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation. In this case, trading in a dog-powered snow sled for a sporty 2012 Kizashi.

 
“The secret to any great commercial is creating a spot that captures viewers’ attention, but is also relevant and distinctive to the product and brand,” said Rob Siltanen, CEO and chief creative officer of Siltanen & Partners Advertising. “Even more during the Super Bowl, people fully expect to be entertained with a story, and I think this year’s Kizashi spot shares a classic husband and wife tale everyone can relate to.”

 
If you want to get a sneak peek of the ad before February 5, check it out below.
 

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