What's in Store for Seat? - Cars Wallpapers 2013

Now that VW appears to have given up its attempt at buying Alfa Romeo, Seat could become the focus of renewed attention. Seat should consider itself lucky. Parent company Volkswagen has been on a buying spree lately of everything Italian: Ducati, ItalDesign and the Nardo high-speed test track. But the real treasure was Alfa Romeo, the brand which VW chairman Ferdinand Piech stated several times he wanted to see become a part of his automotive empire. The thing was that Alfa's owner Fiat wasn't interested in selling. VW as a result has been working to reposition Seat as the Spanish alternative to the Italian marque it can't get its hands on.


Source: Carbuzz