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The third largest luxury car maker Mercedes Benz India is soon going to have a new MD and CEO as Mr. Peter Honegg, the current Managing director of company has announced his decision to go back and take the chair again in the Germany headquarter. Mr. Peter Honegg, who was appointed as MD on January 1, 2011, has done a great deal in building brand name of the company in Indian luxury car market. Mr. Eberhard Kern will be joining Mercedes India on December 1st 2012, as the head of operations.
However, normally an expat CEO spends at least three years in a market, Wilfried Aulbur, Mercedes’ India head before Honegg, had passed five years in India before quitting the company but Peter Honegg after spending approx two years in country, now due to his personal family problems has wished to go back to Daimler Headquarters at Stuttgart. And in gratitude of his long relations with Daimler, the company management too agreed to support him.
Mercedes was the first auto giant among the three German luxury makers, which set foot in India but soon lost grounds to rivals, who have been fast in introducing new products. While BMW has X1 in line-up, and Audi launched Q3 compact SUV in early 2012, absence of an entry-level SUV in its portfolio is perhaps a big reason of slow growth of auto group.
Let’s see if Mr. Eberhard Kern will get success in taking Mercedes to new heights in India.
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