6:27 PM
TIGER PRODUCTIONS
Let’s take in the elegance of the new luxurious model from Mercedes Benz portfolio – the ML 250 CDI, all set to be launched on October 10th 2012. This year in May, the German premium carmaker unveiled ML 350 CDI and mentioned that it will soon launch the inexpensive variant of the same – the ML 250 CDI, which will be locally assembled in the country.
Being the first locally assembled M-Class in the domestic market, the ML 250 CDI will be rolled out from Chakan facility with smaller 2.2 liter, four cylinder diesel engine that is capable enough to churn out 204 Bhp of great power @ 4200 rpm and 500 Nm of peak torque @ 1600-2500 rpm. The engine is twinned to 7G-Tronic Plus transmission unit that makes sure to deliver finest fuel economy along with quick shifts. The same engine also powers models such as E Class and C Class.
So with localized production and diminishing value in the Indian auto market, Mercedes Benz is not leaving any stone unturned to stand aggressively in the luxury car segment. Thus, the premium carmaker is now offering the new model with slashed engine composition in order to stand competitive in the SUV segment and offer tough time to contenders such as Audi Q5 and BMW X3.
Although all-new ML 250 CDI will come with competitive pricing but Mercedes will definitely not shrink the SUV in terms of features and specifications as the model is expected to come fully loaded with Intelligent Light System, Night View Assist Plus with automatic person recognition, Speed Limit Assist, Lane Keeping Assist, Blind Spot Assist, Distronic Plus adaptive cruise control, Active Park Assist, Reverse camera, Autonomous braking etc.
Hope this active strategy works for the number three luxury auto manufacturer – Mercedes Benz India.
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