Recognizing that an extensive model range is the way to boost volume and attract a broad spectrum of full-size pickup buyers, Nissan won't make the same mistake again with the second-generation truck. The automaker plans to launch the new Titan with a larger assortment of engine and trim level choices, Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America, revealed in an interview with Edmunds. Loing indicated that fuel economy will be a major focus of the Titan redesign, which means that a new entry-level V6, and possibly a turbocharged V6 modeled after the Ford F-150's EcoBoost mill, could be in the cards. While the current Titan is offered only in relatively well-equipped trims, Nissan plans to offer lower-priced versions of the pickup : including a regular-cab model : as well. At present, "the plumber, the carpenter wouldn't buy a Titan. We want to attract some of those people," Loing said. Nissan is hopeful that the new Titan, which will likely launch in 2014 as a 2015 model, will be able to win over 100,000 buyers a year. The volume peak for the existing model came in 2005, when it sold almost 87,000 units; last year, just 21,576 Titans found new homes. /* @Himanshu 09-01-2013
Friday, January 25, 2013
Next Nissan Titan to get more engine, trim level options - Automobile News
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