Can Hyundai duplicate its winning formula of affordable luxury for its next-gen Genesis sedan? We'll find out later next year. Hyundai surprised the automotive luxury market when it launched its first-generation Genesis rear-wheel-drive sedan back in 2008. Despite it not being quite as luxurious or advanced as the typical players in this segment, brands such as BMW and Lexus took note on how the Genesis was still a well-rounded premium package at a significantly cheaper price. Call it affordable luxury and consumers responded.
Source: Carbuzz
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