Scion to Move Upscale? - Luxury Cars 2013

After 10 years on the market, Scion is at a crossroads as to whether it should built more expensive cars for an emerging market segment. After 10 years on the market, the Scion brand has been a mixed bag of results for parent company Toyota. Aside from the recently launched FR-S, there hasn�t been a single Scion model that you could call a genuine success. The tC was just refreshed, but it�s still unexciting, and others like the xB, xD and iQ are often the butt of jokes. So what�s Scion to do? According to Jim Lentz, Toyota�s North American CEO and served as VP of Scion when it first launched, one of the options being considered is to move Scion upmarket.


Source: Carbuzz