Daimler Set to Revive Plymouth Brand - Luxury Cars 2013

In a bid to launch an affordable entry-level brand of its own, Daimler is reportedly set to revive Plymouth in the US market. In a highly unusual move, Daimler is reportedly in the final stages of firming up plans to formally revive the old Plymouth brand in an attempt to capture a greater chunk of the US car market. The idea is to make Plymouth an entry-level brand for Mercedes as it strives to aggressively expand its North American sales operation. But perhaps the biggest question is why Plymouth? Aside from the historical and familiar name, the answer is apparently in the fine print of its former relationship with Chrysler.


Source: Carbuzz