BMW M Division to Refocus on EVs - Luxury Cars 2013

Reports indicate that BMW could be shutting down its famous M division in order to focus its attention on the i brand of electric vehicles and hybrids. BMW has its core range of luxury automobiles, and it has two satellite subsidiaries, Rolls-Royce and Mini. But in between those two levels, the Bavarian industrial giant�s corporate structure also has two sub-brands: M and i. The M division, as we know, turns �ordinary� Bimmers into exciting performance-oriented models like the M3, M5 and X6 M. The i brand, however, is a newer development, focusing on BMW�s new range of electric vehicles to include the i3 hatchback and i8 sportscar.


Source: Carbuzz