Ten years is a long life-cycle for any vehicle, but that's how long the Rolls-Royce Phantom has been at the top of its game. Go shopping for a home appliance, a bicycle, a wristwatch� whatever it is, you may have heard the salesman describe it as the Rolls-Royce of its category. Well there's a reason for that, because Rolls-Royce is, quite literally, the Rolls-Royce of automobiles. Others have arisen to challenge it - Maybach utterly failing while Bentley has mounted a serious challenge - but at the end of the day, the Rolls-Royce Phantom is the king of the proverbial hill, and it has been for the past decade, to be precise. Source: Carbuzz
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