Cadillac Considering Smaller Premium Model - Luxury Car 2013

As it works to expand its global presence, Cadillac realizes it needs a smaller model than the new ATS as well as diesel engines. The new Cadillac ATS has so far been a huge success for the American automaker, holding its own against European benchmarks like the BMW 3 Series and Audi A4. In other words, Cadillac did its homework extremely well. Although it�s helping to increase sales in both the US and China - a vital expansion market for GM - Cadillac has realized that the ATS is actually still a bit too large for total global appeal. So where�s it underperforming?


Source: Carbuzz